Twitter Strategies: Achieve your digital goals

twitter strategies achieve your digital goalsTwitter strategies to increase traffic to your website.

I have found that these Twitter strategies can be as effective as Facebook for achieving digital goals. growing a business, supporting a cause, fundraising for charity, and growing your audience are transferable goals in the online world.

Twitter practice makes perfect

When you study the tactics, and abilities of the tool it will become easier to achieve your goals online, whatever the social media platform.

So with that said these Twitter strategies and tactics can also help you achieve anything…

Kerb your enthusiasm…

Passion will only get you so far. I say again, you must stay in the game to win, just please read the rules on the tin before you get banned as well as the expected social etiquette. Comply with all the social media policies of the social media platform that you are on.

“I think twitter is hiding my tweets”

“People are not responding to my @replies”

“Facebook keeps locking my account..”

Follow those Twitter and Facebook policies to avoid getting your account locked, or banned. As this will end your online campaign and your efforts.

Explore Twitter metrics and goals

So if your digital goals are (in bold), and the metrics are there as supporting actors. That said you should document both major and minor metrics too.

For example a good the more tweets, likes and shares, the more likely you are to get better reach, and therefore spread the word.

More importantly, you will see that the social media goal is not getting more followers. Because you could buy those and you would be done.

Twitter examples: create digital goals

  1. Spreading the word: Major metric: Reach and the minor metrics are Retweets (shares), Tweets (posts), (Favourites) Likes
  2. Growing campaigners. (customers) Sign ups back on a page, Link click throughs, Profile checks, Followers ()Major metric: followers,

Think about you online strategy as an opportunity roadmap to move forward with your organisational goals.

Twitter strategy: Daily focus guide to achieving goals

Twitter Audience: Monday

Open a Twitter or other social account to do some research. Build a private list of your competitors. Look at these lists to find out what that audience looks like.

Is this where your supporters are hanging out? What do they do for fun? Search for people on the interwebs that like what your NGOs likes. Follow a few and build a private Twitter list.

Twitter Content: Tuesday

Look at the private lists. Make a note of what is being shared by your audience, and also what is not being shared. What’s being retweeted, liked and being followed by them. What are the questions being asked? Is this their main channel? Are pictures shared more with your audiences?

Twitter Supporting Channels: Wednesday

Make a note of the source of the tweets. Are there links from vines, YouTube, blogs, etc? Make a  note of what channels they are on. Can you create something similar? Do you have content already that can be repurposed?

Twitter Measurement: Thursday

Build a little chart of this, in a table based software package that has grids like, Apple’s Numbers, Microsoft’s Excel or Google sheets.

Create another chart and label it “personas twitter”. Do these match up with your ideal customers. What are they tweeting and sharing and what are their core interest on twitter?

Be sure to turn on your twitter analytics. This will give you insights into your twitter audience.

At the same time install an easy to read analytics software, like google analytics on your end point. This end point can be a blog, website or and E-commerce, like an Etsy page.

Twitter Analytics: Friday

Finally, after the above installing of measurements, you should continue your research. Continue daily looking at Twitter, filling in your sections.
After a week, start with weekly reviews and reports.

Twitter Strategy Digital Weekly Schedule

Week One: Look at daily focus template above and make notes daily, build your private lists, leads, competitors, industry, products. An hour a day should do.

Week Two: Go back and look at the audience and note the personas, ages, gender, location, relationship with your brand. You should have a clear idea of what other things that they like outside the industry.

Week Three: You should continue to review content what is it, video, audio, pictures, quizzes, is being shared, liked and ignored, where does it go.

Week Four: Click through a few popular tweets and see what other channels are being used to host content. Make a note of the channels

Week Five: Tweak your reports don’t worry about gaps you might include different measurement that better aligns with your online goals.

Week Six: Analysis What can you produce that will get you audience to achieve your goals?

Bonus Twitter strategies and tactics.

  • Build personas of your supporters on twitter.
  • Like, and retweet what you agree with.
  • Answer questions that align with your cause
  • So you can show you are listening, always respond because everyone is listening.
  • Sometimes people assume that twitter is the best platform to have any type of conversation.
  • Until you get to a point where what you want to share isn’t online you should share content already out there.
  • Create private lists to follow competitors or anyone you don’t want to follow
  • Follow those who share your content
  • Thank those that share your content
  • Consider making accounts on other channels that are popular with you audience, and are not just because they are popular.
  • Join to shorten links to shorten long links, not for analytics, use instead.
  • You will get to a stage that you will have to pay to manage some of this.
  • Use google analytics on your blog to measure your traffic and conversions.
  • Share content that resonates with your audience


Employ these twitter strategies and tactics with all other social media tools, and platforms.

I believe that Digital strategy is moving towards a platform-agnostic world. In the future, you will soon see all apps moving to a singularity.  That is the remaining apps will all share the same functionality.
The best apps now are pretty much doing the same thing functionally, and are separated by the type of content they rely on. For example, a video, picture, audio, text, slides, games. All still share the same operability to share, comment, save, the same thing The only separator are the mediums they use.

I would like to hear your comments below.